UMUS by Florian & Fabien

They are Architects and Innovation Managers in a luxury goods company, and Executives with a real estate group. We followed Florian and Fabien for a morning in their neighborhood in the 11th arrondissement of Paris.

While they love the open spaces and calm of the countryside, they also appreciate the hectic pace of their Parisian lives.

They organize their time between a busy social life in Paris, and their home in countryside, recently designed by Florian, which they are working on with a few friends.

Loving simple pleasures and spending time with friends, they also like to travel, without necessarily going far.

Marseille is Florian's birthplace and home town, and one of the places where they regularly recharge their batteries.




Florian and Fabien have matched PREMIER.E, the first UMUS model, with outfits they feel comfortable in.

Florian chose the Ecru & Naturel model, which he loves for its originality, and Fabien the Noir Shungite model, sober without being classic.

The importance of quality, traceability and craftsmanship.

The quality of our materials and the expertise of our partners, combined with aesthetic research, are essential elements of UMUS footwear.


Florian and Fabien share this vision: a piece of fashion must be a guarantee of quality. Their selection criteria include the transparency of the brands and the craftsmanship of the pieces.

Fabien feels more comfortable to buy clothes made in countries that reassure him about the manufacturing process. He prefers French and European production.

For Florian, a fashion enthusiast, originality dictates his style's choices. Pieces by Gaultier, Balmain, Jacquemus and Alexander McQueen fill his wardrobe alongside basics from other brands. He shares with us his affection for a baroque, avant-garde style where quality and aesthetics come together.

Find the backstage video of the street shooting on our Instagram account .