While the sports industry floods the world with jerseys, shorts, scarves and other pieces of merchandising *, certain brands enhance this raw material.
The result ? Unique colorful pieces with a singular aesthetic.
A trend called Blockecore.
Selection of brands with marked universes.
La Fameuse invents a new aesthetic language based on suits and tracksuit jackets.
Renata Brenha , founded by a Brazilian based in London, revisits football jerseys with poetry.
Cyclist jerseys, footballs or scarves transformed by Maison Mource l to make strong pieces. DJ Anetha is a fan!
In 2019, KOCHE already presented a Couture x Football fashion show.
And also Marine Serre , who inserts pieces of sportswear into her upcycled pieces.
*Find the LinkedIn article that I posted on the subject.