Talents africains

African talents

Eyes are increasingly turned towards Africa to find unique creators.

Thebe Magugu was winner of the LVMH prize in 2019.

The two members of the Mmusomaxwell duo , who present pieces with carefully crafted and impeccable cuts, were winners of the Karl Lagerfeld Innovation Prize in 2022. One of their outfits was worn by Beyonce.

And Viviers Studio and Fikile Sokhulu are already under the radar ahead of South Africa Fashion Week.

For these African creators, sourcing quality materials, finding the right partners for manufacturing, finding resellers... are even more important challenges than for those from other regions.

Weaker infrastructure and lack of government support force them to be more creative and resilient

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